Location, location, location. My apartment is located in the trendiest part of Tel Aviv, right near Milano Square. There are great cafes and restaurants here (like the famous "Zorik" cafe or "Il Visino" pub), I'm 7 min walk from the beach and 1 min walk from the Yarkon Park and river. Easy connections to all parts of Tel Aviv as many busses stop right here. The apartment's design is a result of a long process, and I'm very proud of how comfortable and pleasant it is.